In addition to software engineering, I enjoy working on logo and branding campaigns from time to time. Here are a few logos I've created.
Fynish is a fintech startup seeking to empower the average person to make the most of their finances. Most people graduate the US education system having near zero exposure to the core financial advice needed for everyday life. Fynish seeks to provide accessible software and educational tools to bridge that gap.
The logo was inspired by a sailboat and represents an abstract sailing vessel as a nod to Fynish's goals of helping their users reach their financial destination. Its sharp edges and peaks also invoke the idea of a mountain range and the ups and downs of a long journey.
Elaris is a supply chain management group created to help companies manage the rise in environmental and geopolitical risks to global supply chains.
The logo is a stylized computer chip with the pins arranged in the shape of a repeated "E" to represent both their name and the role they seek to play helping smooth out the uncertainties in electronics manufacturing and distribution processes.
KeyNode is a tech startup with the goal of providing on-demand business networking to its users. Rather than sending out cold emails and LinkedIn messages and hoping someone responds, users can pay to schedule a networking call with the "Nodes" on KeyNode. This allows business professionals to monetize their time while also opening the door to job seekers and others looking to break into new companies and industries.
The logo is a nod to graph theory and shows a series of individual nodes. The nodes are strategically connected in a pattern that makes the shape of the letters "K" and "N". This is meant to reinforce KeyNode's concept of the power of individual business connections (which they call Nodes) and their ability to come together to form a big picture outcome.
Known Names wants to help people make more meaningful connections by helping their users remember the name and little details of the people they meet. Their first product is an iOS app that functions as a kind of lightweight personal CRM mixed with a contacts app and a memory tool.
Known Names is a mobile first product, so for this logo the brand was built around the app icon. Known Names' core benefit is helping people remember names with a heavy emphasis on location-based lookup of the people they've met. To represent this, the mark is a minimal location pin with a simple silhouette inside to quickly convey the combination of these two ideas.
Acres & Anthem is a Texas based ranching group. The family started a new brand, Acres & Anthem, to represent their transition from conventional farming and ranching techniques to regenerative ranching where they raise grass fed and grass finished cattle and other sustainable, organic, and environmentally friendly produce and meat products.
For their new logo, I wanted to honor the historic nature of the family's long ties to farming and animal husbandry and reference the traditional American West hot iron cattle brand. I created an inset double A brand unified by a central pair of cattle horns forming the middle line of each A. The end result is a distinctive and easily recognizable shape that even though it is primarily used in digital and print form, could structurally be made into a traditional iron brand.